Smarties is a confectionery brand known for its colorful candy-coated chocolate discs, which have been a popular treat among children and adults alike since their introduction in 1949. Manufactured by Nestlé, Smarties are primarily sold in Europe, Canada, and a few other markets, with a different product under the same name available in the United States, produced by the Smarties Candy Company. The brand's strengths lie in its nostalgic appeal, as well as its commitment to using no artificial colors or flavors in its products, catering to a growing consumer demand for more natural ingredients. While Smarties enjoys a moderate level of global brand awareness, it is particularly iconic in the UK and Canada, where it has become a cultural staple and maintains a loyal customer base.