Despicable Me is a highly successful animated film franchise produced by Illumination Entertainment and distributed by Universal Pictures. Known for its humorous and heartwarming portrayal of Gru, a supervillain turned loving father, and his mischievous Minions, the brand has become a cultural phenomenon. Its strengths lie in its broad appeal across age groups, memorable characters, and distinctive animation style. The franchise has expanded to include sequels, spin-offs, merchandise, theme park attractions, and video games. With its global box office success and widespread merchandising, Despicable Me enjoys a high level of global brand awareness, making it one of the most recognizable and beloved animated franchises in the world.