Dodge, an American automobile brand established in 1900 by the Dodge brothers, is renowned for its performance-oriented vehicles, including muscle cars and rugged trucks. The brand's strengths lie in its iconic models such as the Charger and Challenger, which have become synonymous with American muscle car heritage, and the Ram pickup trucks, known for their durability and capability. Dodge has cultivated a loyal customer base through its emphasis on horsepower and a bold, aggressive design ethos. Globally, the brand awareness of Dodge is significant, particularly in North America where it has a strong market presence. While it may not have the same level of recognition in some international markets, the brand's association with classic American automotive culture has ensured a degree of international notoriety, especially among car enthusiasts and in regions with a penchant for high-performance vehicles.