Dragon Ball is an iconic Japanese media franchise that originated from the manga created by Akira Toriyama in 1984. It has since evolved into a vast empire encompassing television anime series, movies, video games, merchandise, and more. The brand's strengths lie in its compelling storytelling, rich character development, and the creation of a unique and influential universe that has captivated audiences for decades. Dragon Ball's global brand awareness is exceptionally high, with a massive, dedicated fan base across multiple generations. It has achieved significant cultural impact, not only in Japan but also internationally, becoming a staple in the world of anime and a quintessential part of pop culture. Its characters, like Goku and Vegeta, and terms such as "Super Saiyan" have become widely recognized, even among those who may not follow the series closely.