The Hunger Games is a globally recognized entertainment brand, primarily known for its best-selling dystopian book series written by Suzanne Collins and the subsequent blockbuster film adaptations. The brand's strengths lie in its compelling narrative, which revolves around a post-apocalyptic society and the televised battle royale among its youth, a concept that resonates with a wide audience and sparks discussions on societal issues. Its strong characters, particularly the protagonist Katniss Everdeen, have become icons of resilience and rebellion. The Hunger Games has achieved a high level of global brand awareness, with a massive fan base, significant cultural impact, and extensive merchandise, solidifying its position as a prominent fixture in contemporary pop culture.