Ferrari is an iconic Italian luxury sports car manufacturer renowned for its rich racing heritage, distinctive prancing horse emblem, and its signature red color. Established by Enzo Ferrari in 1939 and having produced road cars since 1947, the brand is synonymous with speed, precision engineering, and exclusivity. Ferrari's strengths lie in its consistent delivery of high-performance vehicles that combine cutting-edge technology with striking design, maintaining a strong brand identity that appeals to affluent customers and motorsport enthusiasts alike. The brand's global awareness is exceptionally high; Ferrari is not only a symbol of automotive excellence but also a cultural icon, representing a blend of luxury, power, and Italian craftsmanship that is recognized and revered around the world.