G.I. Joe is an iconic brand that originated as a line of action figures produced by the American toy company Hasbro. Launched in 1964, it was initially marketed as a series of military-themed 12-inch figures and has since evolved to include a wide range of merchandise, including smaller action figures, vehicles, comic books, video games, and an animated TV series. The brand's strengths lie in its rich history, nostalgic value, and adaptability to various media, which have allowed it to remain relevant across generations. G.I. Joe is also known for introducing the term "action figure" to the market, distinguishing itself from traditional dolls. With a strong presence in North America and significant recognition in other parts of the world, G.I. Joe enjoys a high level of global brand awareness, bolstered by its catchphrase "A Real American Hero" and its association with patriotism and adventure.