KISS is an iconic American rock band known for its flamboyant stage outfits, elaborate live performances, and distinctive face paint. Formed in the early 1970s, the band has built a strong brand around their music and image, which includes merchandise, records, and even a dedicated fan base known as the "KISS Army." Their strengths lie in their ability to create a unique and memorable brand experience, as well as their longevity in the music industry, with hits like "Rock and Roll All Nite" and "Detroit Rock City" that have stood the test of time. KISS has achieved a high level of global brand awareness, not only through their music but also through various marketing and licensing endeavors, making them one of the most recognizable bands in the world.