GAP, an iconic American clothing and accessories retailer, was founded in 1969 and has since established itself as a leading purveyor of casual, contemporary apparel for men, women, and children. Known for its classic denim, comfortable basics, and versatile pieces, GAP has built a reputation for quality and affordability. The brand's strengths lie in its strong brand recognition, extensive global retail presence, and commitment to social responsibility and sustainability. GAP enjoys a high level of global brand awareness, with a footprint that spans across multiple countries and continents, making it a household name and a staple in the fashion industry. Its logo, the blue square with the white lettering, is instantly recognizable, and the brand has been successful in maintaining relevance through marketing campaigns and collaborations with high-profile designers and celebrities.