Ghostbusters is an iconic entertainment brand that originated from the 1984 supernatural comedy film directed by Ivan Reitman and starring Bill Murray, Dan Aykroyd, and Harold Ramis. The brand has since expanded into a significant pop culture phenomenon, encompassing sequels, animated television series, video games, and a wide range of merchandise. Its strengths lie in its memorable characters, distinctive logo, and the catchphrase "Who you gonna call?" which have all contributed to its enduring appeal. The Ghostbusters brand enjoys a high level of global brand awareness, resonating with multiple generations and maintaining a strong fan base through successful reboots and continued media presence. Its unique blend of humor, horror, and action has solidified its status as a beloved and recognizable franchise worldwide.