Mario is a beloved video game franchise from Nintendo, featuring the adventures of an iconic Italian plumber on quests that have delighted players since the 1980s. Known for titles like "Super Mario Bros." and "Mario Kart," the brand is celebrated for its innovative gameplay and family-friendly appeal. Licensees tap into a globally recognized brand with multi-generational fans, offering nostalgic and fresh experiences. Mario’s enduring popularity and cultural impact make it a versatile platform for engagement across gaming and entertainment markets.