Mario is an iconic video game brand created by Nintendo, featuring the eponymous Italian plumber who embarks on adventures to rescue Princess Peach from the villain Bowser. The brand's strengths lie in its long-standing reputation for high-quality gameplay, family-friendly content, and innovative design, which have cemented its status as a cornerstone of the video game industry. With the release of numerous successful titles such as "Super Mario Bros.," "Mario Kart," and "Super Mario Odyssey," the brand has achieved immense global recognition, making Mario one of the most universally known and beloved characters in gaming history, with a fan base that spans multiple generations around the world.