Harley-Davidson is an iconic American motorcycle brand renowned for its distinctive design, deep cultural impact, and loyal customer base. Established in 1903, it has become synonymous with a sense of freedom and rebellion, often associated with the classic cruiser style of motorcycles. The brand's strengths lie in its rich heritage, strong community engagement, and the high resale value of its bikes. Harley-Davidson has a significant level of global brand awareness, with a presence in over 100 countries and a reputation that extends far beyond motorcycle enthusiasts, making it a symbol of Americana around the world. Its logo is widely recognized, and the brand often features in popular culture, reinforcing its status as a household name in the automotive industry.