Hershey's is an iconic American chocolate and confectionery brand that has established a strong presence in the global market. Founded in 1894 by Milton S. Hershey, the company has grown to become one of the largest chocolate manufacturers in the world, known for its wide range of products including Hershey's Kisses, Hershey's chocolate bars, and Reese's Peanut Butter Cups. The brand's strengths lie in its extensive product portfolio, widespread distribution network, and significant investment in marketing and innovation, which have helped it maintain a loyal customer base. Hershey's has achieved a high level of global brand awareness through strategic partnerships, international expansion, and a strong cultural footprint, making it a household name in numerous countries and a symbol of American confectionery around the world.