Jurassic Park is a renowned multimedia franchise that originated with the 1990 novel by Michael Crichton, which was subsequently adapted into a blockbuster film directed by Steven Spielberg in 1993. The brand's strengths lie in its groundbreaking visual effects, thrilling narratives, and the captivating concept of dinosaurs being brought back to life through advanced genetic science. Over the years, Jurassic Park has become a cultural phenomenon, spawning numerous sequels, merchandise, theme park attractions, and video games. Its iconic logo, featuring a black and red T-Rex skeleton, is recognized globally, and the franchise's name is synonymous with adventure and prehistoric intrigue, ensuring a high level of global brand awareness that has endured for decades.