Planet Hollywood is an internationally recognized theme restaurant chain inspired by the glamour of Hollywood, with its walls adorned with movie memorabilia. Founded in 1991, the brand quickly became known for its celebrity endorsements and grand openings, with actors like Sylvester Stallone, Bruce Willis, and Arnold Schwarzenegger among its early investors. Its strengths lie in its unique dining experience that combines American cuisine with a vibrant entertainment atmosphere. Although its popularity peaked in the 1990s, leading to a significant global expansion, the brand has since contracted and now operates a smaller number of locations. Despite this, Planet Hollywood maintains a moderate level of global brand awareness, particularly among those who recall its heyday and movie enthusiasts who appreciate its cinematic theme.