Lay's is a renowned global brand specializing in potato chips and a multitude of snack varieties. As the flagship product of PepsiCo's Frito-Lay division, Lay's boasts a strong market presence in over 200 countries, making it one of the most recognizable snack brands worldwide. Its strengths lie in its diverse flavor offerings tailored to regional tastes, consistent product quality, and effective marketing strategies, including memorable campaigns and celebrity endorsements. The brand's global awareness is further amplified by its local adaptations and partnerships, ensuring Lay's remains a household name synonymous with casual snacking.