Magic: The Gathering (MTG) is a pioneering collectible card game created by mathematician Richard Garfield and published by Wizards of the Coast. Since its inception in 1993, MTG has cultivated a strong, dedicated fan base and has become a cornerstone of the gaming industry. Its strengths lie in its deep strategic gameplay, the rich fantasy lore that encompasses its multiverse, and its continuous evolution with new card sets and mechanics that keep the game fresh and engaging. MTG boasts a high level of global brand awareness, with a presence in over seventy countries, a vibrant competitive scene, and a multitude of digital incarnations, including the popular online platform Magic: The Gathering Arena. The brand's ability to adapt and grow over the years has solidified its position as a leader in the collectible card game genre.