The "Men in Black" (MIB) franchise is a popular American science fiction action-comedy series that originated from the comic book by Lowell Cunningham. The brand gained widespread recognition with the release of its first film in 1997, directed by Barry Sonnenfeld and starring Will Smith and Tommy Lee Jones as agents of a secret organization that monitors extraterrestrial interactions on Earth. The franchise's strengths lie in its unique blend of humor, distinctive visual style, and engaging storyline that combines elements of espionage with the fantastical realm of aliens. Over the years, "Men in Black" has expanded into a global brand with multiple sequels, an animated television series, video games, and a vast array of merchandise. Its level of global brand awareness is high, thanks to the commercial success of the films and their cultural impact, which includes the iconic black suits and sunglasses, as well as the catchy theme song performed by Will Smith.