Miffy is a beloved children's brand originating from the Netherlands, created by artist Dick Bruna in 1955. Known for its simple yet charming illustrations of a small white rabbit named Miffy (Nijntje in Dutch), the brand has grown into a global icon with a wide range of products including books, toys, clothing, and home decor. Its strengths lie in its universal appeal, the timeless and minimalist design of its characters, and its ability to resonate with both children and adults. Miffy's global brand awareness is significant, with a strong presence in Europe and Asia, particularly in Japan where the character enjoys a cult-like following. The brand's appeal is bolstered by its adaptability to various cultural contexts while maintaining its distinct, endearing identity.