Moana is a brand that has become synonymous with the 2016 Disney animated feature film of the same name. The film's success has propelled the Moana brand into a globally recognized entity, particularly known for its strong, independent female protagonist and its celebration of Polynesian culture. The brand's strengths lie in its association with Disney's powerful marketing machine, high-quality storytelling, and memorable music, which have helped it achieve a high level of global brand awareness. Merchandise, including toys, apparel, and accessories, as well as the character's integration into Disney theme parks and media, have solidified Moana's presence in the global market, resonating with a diverse audience and ensuring its status as a beloved modern classic in the Disney pantheon.