Mulan is a globally recognized brand stemming from the 1998 Disney animated feature film inspired by the Chinese legend of Hua Mulan. The movie tells the story of a courageous young woman who disguises herself as a man to take her father's place in the army, becoming one of China's greatest heroines in the process. The brand's strengths lie in its powerful storytelling, memorable characters, and musical score, which includes iconic songs like "Reflection" and "I'll Make a Man Out of You." The brand expanded its reach with a live-action adaptation in 2020, further cementing its place in popular culture. Mulan's global brand awareness is bolstered by Disney's extensive marketing and merchandise, its inclusion in Disney theme parks, and its appeal to a wide audience that values diversity, empowerment, and cultural representation.