Nintendo is an iconic Japanese multinational consumer electronics and video game company founded in 1889, renowned for its innovative gaming systems and beloved franchises such as Mario, The Legend of Zelda, and Pokémon. Its strengths lie in its rich history of creating engaging, family-friendly content, a strong intellectual property portfolio, and a reputation for quality and creativity. Nintendo's global brand awareness is exceptionally high, with its characters and games being cultural touchstones across generations. The brand has successfully navigated the evolving landscape of gaming, from the era of arcade games to the current dominance of its hybrid console, the Nintendo Switch, securing its status as a household name in the entertainment industry worldwide.