Maserati is an Italian luxury vehicle manufacturer established in 1914 in Bologna, Italy. Renowned for its blend of elegance and performance, Maserati has built a reputation for creating high-end sports cars and grand tourers characterized by their sophisticated design, powerful engines, and luxurious interiors. The brand's strengths lie in its heritage of racing success, distinctive Italian craftsmanship, and the emotive appeal of its trident logo. Maserati enjoys a high level of global brand awareness, particularly among car enthusiasts and consumers in the luxury market segment. Its iconic models, such as the Quattroporte, Ghibli, and the GranTurismo, have contributed to its status as a symbol of automotive prestige and exclusivity around the world.