PAC-MAN is an iconic arcade game brand that originated in Japan in 1980, created by Namco (now Bandai Namco Entertainment). Known for its simple yet addictive gameplay, where the player navigates a yellow, circular character through a maze while consuming dots and avoiding ghosts, PAC-MAN has become a staple in the gaming industry and a symbol of pop culture. Its strengths lie in its broad appeal across ages and its adaptability, having been ported to numerous platforms and inspiring a wide range of merchandise, television shows, and even a Google Doodle. PAC-MAN boasts a high level of global brand awareness, recognized by generations as a pioneering figure in video gaming, and continues to maintain relevance through new game releases, collaborations, and its presence in various forms of media and entertainment.