Paw Patrol is a highly popular children's entertainment brand that originated from a Canadian animated television series created by Keith Chapman. The show, which first aired in 2013, revolves around a young boy named Ryder and his team of search and rescue dogs, each with their own unique set of skills and personalities. The brand's strengths lie in its broad appeal to preschoolers, its positive messages about teamwork and problem-solving, and its extensive range of merchandise, including toys, apparel, and games. Paw Patrol has achieved a significant level of global brand awareness, becoming a household name in many countries and expanding its reach through international broadcasts, live shows, and a feature film. Its success is reflected in the brand's ability to consistently rank among the top properties in the preschool market, resonating with children and trusted by parents worldwide.