Peter Rabbit is a classic British children's brand originating from the beloved book series written by Beatrix Potter, first published in the early 20th century. The brand centers around the mischievous and adventurous character Peter Rabbit, whose stories have charmed generations of children and adults alike. Its strengths lie in its timeless appeal, rich literary heritage, and the universal themes of adventure and curiosity. Peter Rabbit enjoys a high level of global brand awareness, bolstered by numerous book translations, a wide range of merchandise, adaptations into television series, and feature films. The brand's enduring popularity ensures its recognition across different cultures and age groups, making it a quintessential example of a literary brand that has successfully transitioned into a broader cultural icon.