Pinkfong Wonderstar is a children's animated series created by the South Korean educational entertainment company, SmartStudy, which is also known for the global phenomenon "Baby Shark." The series features two main characters, Pinkfong and Hogi, embarking on various adventures and learning experiences. The brand's strengths lie in its engaging content that combines entertainment with educational themes, appealing to both children and their parents. While Pinkfong Wonderstar has not reached the same level of global brand awareness as the "Baby Shark" song, it benefits from the association with the Pinkfong brand, which is recognized worldwide. The series continues to build its presence through digital platforms, merchandise, and international broadcasting, gradually increasing its global footprint in the children's entertainment market.