Ricky Regal is a lifestyle brand that emerged from the collaboration between American musician Bruno Mars and the apparel brand Lacoste. Launched in 2021, the brand reflects Mars' flamboyant personal style, characterized by a blend of luxury, sportswear, and 70s-inspired funk. The strengths of Ricky Regal lie in its unique aesthetic, the star power of Bruno Mars, and the established reputation of Lacoste in the fashion industry. While the brand is relatively new and still growing its global presence, the association with a high-profile celebrity like Mars and the backing of a well-known label like Lacoste contribute to its growing brand awareness, particularly among fans of the artist and consumers who appreciate bold, statement-making fashion.