Shrek is a globally recognized entertainment brand that originated from the eponymous DreamWorks Animation film released in 2001. The franchise, known for its subversive humor, lovable characters, and fairy tale parodies, has since expanded into a multi-film series, spin-offs, merchandise, video games, a Broadway musical, and theme park attractions. Its strengths lie in its broad appeal across various age groups, innovative animation, and a unique blend of comedy that resonates with both children and adults. The character of Shrek, voiced by Mike Myers, along with other key characters like Donkey and Princess Fiona, have become iconic figures in popular culture, contributing to the franchise's high level of global brand awareness and enduring popularity.