Stranger Things is an American science fiction horror television series created by the Duffer Brothers that premiered on Netflix in 2016. As a brand, it has become synonymous with 1980s nostalgia, blending supernatural elements with coming-of-age themes. Its strengths lie in its compelling storytelling, well-developed characters, and its ability to capture the cultural zeitgeist, which has led to a broad merchandise line, including clothing, action figures, and various collaborations. The series has achieved a high level of global brand awareness, resonating with a diverse audience and sparking widespread social media engagement, fan theories, and anticipation for new seasons. Its cultural impact is evidenced by its influence on Halloween costumes, themed events, and its integration into other media and promotional partnerships.