The Open is a legendary golf championship that embodies the pinnacle of achievement in professional golf, captivating audiences since 1860. Known for its challenging links courses and the iconic Claret Jug, The Open attracts the world’s top players and garners immense global attention. Licensees leverage a brand with deep prestige, aligning their products with excellence and tradition cherished by sports fans. The Open’s enduring reputation offers a unique platform for visibility and consumer trust in the world of elite athletics.