Barbie is an iconic doll brand launched by Mattel, symbolizing fashion, empowerment, and diversity in imaginative play. Known for its range of dolls representing varied backgrounds and professions, Barbie appeals to children’s creativity and self-expression. Licensees benefit from a globally recognized brand with cultural relevance and cross-generational appeal. Barbie’s adaptability and high global awareness make it a powerful choice in the toy and entertainment sectors.