Build-A-Bear Workshop is a global brand renowned for its unique interactive retail experience that allows customers to create their own customized stuffed animals. Founded in 1997, the company has established a strong presence with hundreds of stores worldwide, primarily in shopping malls. The brand's strengths lie in its highly personalized approach, engaging in-store experiences, and the emotional connection it fosters with customers of all ages. Build-A-Bear has also expanded its reach through partnerships, online sales, and pop-up shops. The level of global brand awareness is significant, as it has become synonymous with custom-made teddy bears and other plush toys, capturing the hearts of children and adults alike, and maintaining a robust presence in the toy industry.