Disney Princess is a media franchise owned by The Walt Disney Company. Created in the early 2000s, it spotlights a line-up of fictional female heroines who have appeared in various Disney animated feature films. The brand's strengths lie in its rich legacy of storytelling, iconic characters such as Cinderella, Ariel, and Belle, and its ability to resonate with audiences across generations. Disney Princess has a vast array of merchandise, from toys and clothing to theme park experiences, contributing to its significant cultural impact. Its global brand awareness is exceptionally high, as the princesses are not only staples in the realm of children's entertainment but have also become emblematic of the broader Disney brand, recognized and beloved by millions around the world.