Doritos is a popular brand of flavored tortilla chips produced by Frito-Lay, a division of PepsiCo. Known for its bold flavors, such as Nacho Cheese and Cool Ranch, Doritos has a strong presence in the snack food industry and is recognized for its innovative and engaging marketing campaigns, including memorable Super Bowl commercials and interactive social media initiatives. The brand's strengths lie in its distinctive taste, consistent quality, and ability to connect with younger demographics through pop culture references and partnerships. Doritos enjoys a high level of global brand awareness, with its products available in numerous countries around the world, making it a household name and a go-to snack choice for millions of consumers.