Fortnite is a highly influential and widely recognized online video game developed by Epic Games, launched in 2017. It is best known for its battle royale mode, which has captivated a massive player base across various age groups, contributing to its cultural phenomenon status. The game's strengths lie in its engaging gameplay, frequent updates, cross-platform playability, and a unique monetization model that relies on in-game purchases of cosmetics rather than pay-to-win elements. Fortnite's global brand awareness is exceptionally high, bolstered by celebrity collaborations, esports tournaments, and viral social media presence. Its iconic dances, character skins, and the virtual concert experiences have transcended gaming, making Fortnite a staple in contemporary pop culture.