Halo is a highly recognized video game franchise developed by Bungie and now managed by 343 Industries, a subsidiary of Xbox Game Studios. The series, which began with "Halo: Combat Evolved" in 2001, is known for its compelling science fiction storyline, innovative gameplay, and pioneering use of online multiplayer modes. Its strengths lie in its loyal fan base, critical acclaim, and strong sales figures, which have cemented its status as one of the cornerstones of the Xbox console's success. The brand has expanded beyond games into novels, graphic novels, and merchandise, further increasing its global brand awareness. With its iconic protagonist, Master Chief, Halo has become a cultural touchstone in the gaming community, enjoying a high level of global brand recognition and influence within the industry.