Jelly Beans is a confectionery brand renowned for its small, bean-shaped sugar candies with soft candy shells and thick gel interiors (gummi). The brand's strengths lie in its wide variety of flavors, vibrant colors, and the ability to cater to both seasonal and year-round markets with themed packaging and assortments. Jelly Beans has achieved a high level of global brand awareness, partly due to the iconic status of certain products like Jelly Belly, which is known for its gourmet flavors and association with U.S. President Ronald Reagan. The brand's appeal spans multiple demographics, making it a staple in candy aisles around the world and a popular choice for holidays, especially Easter.