Paddington is a beloved children’s brand centered around Paddington Bear, known for his polite charm and love of marmalade. Since 1958, Paddington has become an icon of warmth and kindness, reaching new generations through books, films, and merchandise. Licensees tap into a brand with high global awareness and a nostalgic appeal, particularly strong in the UK. Paddington’s endearing character and family-friendly appeal offer partners a cherished presence in children’s media.