The Metropolitan Museum of Art, commonly known as The MET, is one of the world's largest and most prestigious cultural institutions, located in New York City. Its brand is synonymous with an unparalleled collection spanning 5,000 years of world culture, housed in an iconic building on the edge of Central Park. The MET's strengths lie in its extensive art collection, which includes works from nearly every corner of the globe, its educational programs, and its influential exhibitions that attract millions of visitors each year. The brand enjoys a high level of global awareness, not only among art enthusiasts and scholars but also in popular culture, thanks to its prominent feature in films, literature, and the annual MET Gala, which garners international media attention and cements the museum's status as a cultural powerhouse.