RAM Trucks, commonly referred to as RAM, is a brand of light to mid-weight commercial vehicles, known for its rugged durability and strong performance in the pickup truck segment. Established as a standalone division of Fiat Chrysler Automobiles (now Stellantis) in 2010, RAM was originally part of the Dodge lineup. The brand's strengths lie in its robust engine options, towing capabilities, and luxurious interiors, particularly in higher trim levels like the RAM 1500 Laramie Longhorn and Limited editions. RAM has a significant level of global brand awareness, especially in North America, where it competes closely with other industry giants like Ford and Chevrolet. Its reputation for building reliable, tough trucks that can handle both work and leisure has helped it to carve out a substantial market share and a loyal customer base.