Reebok is an established global athletic footwear and apparel company that originated in England and is now a subsidiary of Authentic Brands Group. Known for its rich heritage in fitness and lifestyle products, Reebok has carved out a strong niche in the sports industry with its emphasis on both performance and streetwear. The brand's strengths lie in its innovative design, particularly in the development of technology for running and training shoes, as well as its successful partnerships with high-profile athletes and celebrities which have bolstered its market presence. Reebok enjoys a high level of global brand awareness, thanks to its iconic logo and a legacy that includes being a major player during the aerobics boom of the 1980s. Its commitment to fitness, coupled with a strong sense of fashion, keeps it relevant in a competitive market.